Stock & Company Details
Yum Brands Inc. $YUM
Price:
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273M
$39B
52 Week High:
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10 Day Average Volume:
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18.00
50 Day Moving Average:
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52 Week Low:
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Consumer Services
YUM technical indicators
Latest Yum Brands Inc. (YUM) indicator readings as of 2026-10-09.
YUM's 14-day RSI is 56.6, in neutral territory. At $144.82 it is trading 5.8% below its 200-day moving average of $153.66, and below its 50-day average of $145.65. Price sits above the upper Bollinger Band ($133.68 to $144.78). ADX reads 24.3, sitting between trending and range-bound.
YUM backtested strategy results
How 4 rule-based strategies performed on Yum Brands Inc. (YUM) over recent history, last backtested 2026-09-10. Select a strategy to plot its trades on the chart above. Past performance does not predict future results.
| Strategy | Equity curve | Return | Win rate | Trades | Max drawdown |
|---|---|---|---|---|---|
| Oversold Bounce Mean reversion Buy when RSI falls below 30 (oversold), sell when it climbs above 70 (overbought). | +41.9% | 80% | 5 | -13.0% | |
| Momentum Crossover Momentum Buy when MACD turns positive (crosses above zero) and RSI confirms momentum above 50; sell when MACD falls back below zero. | -31.0% | 24% | 34 | -44.8% | |
| Volatility Breakout Volatility Buy when price closes above the upper Bollinger Band, sell on reversion to the 20-day average. | -19.9% | 32% | 31 | -30.5% | |
| Strong-Trend Pullback Trend + timing In strongly trending stocks (ADX above 25), buy short-term dips (Stochastic below 30) and sell into overbought (above 80). | +0.4% | 50% | 10 | -18.6% |
Overview
Yum! Brands, Inc., based in Louisville, Kentucky, has over 50,000 restaurants in more than 150 countries and territories primarily operating the Company's KFC, Pizza Hut, and Taco Bell brands - global leaders of the chicken, pizza, and Mexican-style food categories. The Company's family of brands also includes The Habit Burger Grill, a fast-casual restaurant concept specializing in made-to-order chargrilled burgers, sandwiches and more. In 2019, Yum! Brands was named to the Dow Jones Sustainability North America Index and in 2020, the company ranked among the top 100 Best Corporate Citizens by 3BL Media.
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