Stock & Company Details
Williams-Sonoma, Inc. $WSM
Price:
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118M
$28B
52 Week High:
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10 Day Average Volume:
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26.75
50 Day Moving Average:
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52 Week Low:
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30 Day Average Volume:
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30 Day Change:
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3 Month Change:
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Retail Trade
WSM technical indicators
Latest Williams-Sonoma, Inc. (WSM) indicator readings as of 2026-10-09.
WSM's 14-day RSI is 61.5, in neutral territory. At $241.78 it is trading 15.1% above its 200-day moving average of $210.15, and above its 50-day average of $234.41. Price sits near the upper Bollinger Band ($217.03 to $244.69). ADX reads 13.6, indicating a range-bound market rather than a trend.
WSM backtested strategy results
How 4 rule-based strategies performed on Williams-Sonoma, Inc. (WSM) over recent history, last backtested 2026-09-10. Select a strategy to plot its trades on the chart above. Past performance does not predict future results.
| Strategy | Equity curve | Return | Win rate | Trades | Max drawdown |
|---|---|---|---|---|---|
| Oversold Bounce Mean reversion Buy when RSI falls below 30 (oversold), sell when it climbs above 70 (overbought). | +29.4% | 50% | 6 | -29.0% | |
| Momentum Crossover Momentum Buy when MACD turns positive (crosses above zero) and RSI confirms momentum above 50; sell when MACD falls back below zero. | +89.9% | 42% | 31 | -35.5% | |
| Volatility Breakout Volatility Buy when price closes above the upper Bollinger Band, sell on reversion to the 20-day average. | +44.9% | 40% | 35 | -28.2% | |
| Strong-Trend Pullback Trend + timing In strongly trending stocks (ADX above 25), buy short-term dips (Stochastic below 30) and sell into overbought (above 80). | +88.5% | 71% | 24 | -21.4% |
Overview
With a retail and direct-to-consumer presence, Williams-Sonoma is a player in the $300 billion domestic home category, focused on expanding its exposure in the B2B, marketplace, and franchise areas. Namesake Williams-Sonoma (163 stores) offers high-end cooking essentials, while Pottery Barn (191) provides casual home accessories. Brand extensions include Pottery Barn Kids (46) and PBteen. West Elm (123) is an emerging concept for young professionals, and Rejuvenation (10) offers lighting and house parts. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.
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