Stock & Company Details
Ulta Beauty Inc $ULTA
Price:
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43M
$24B
52 Week High:
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10 Day Average Volume:
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21.15
50 Day Moving Average:
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52 Week Low:
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30 Day Average Volume:
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30 Day Change:
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Retail Trade
ULTA technical indicators
Latest Ulta Beauty Inc (ULTA) indicator readings as of 2026-10-08.
ULTA's 14-day RSI is 60.9, in neutral territory. ADX reads 11.0, indicating a range-bound market rather than a trend. MACD (12, 26, 9) is 3.97, above the zero line.
ULTA backtested strategy results
How 4 rule-based strategies performed on Ulta Beauty Inc (ULTA) over recent history, last backtested 2026-09-09. Select a strategy to plot its trades on the chart above. Past performance does not predict future results.
| Strategy | Equity curve | Return | Win rate | Trades | Max drawdown |
|---|---|---|---|---|---|
| Oversold Bounce Mean reversion Buy when RSI falls below 30 (oversold), sell when it climbs above 70 (overbought). | +70.1% | 44% | 9 | -32.7% | |
| Momentum Crossover Momentum Buy when MACD turns positive (crosses above zero) and RSI confirms momentum above 50; sell when MACD falls back below zero. | +27.9% | 25% | 28 | -39.6% | |
| Volatility Breakout Volatility Buy when price closes above the upper Bollinger Band, sell on reversion to the 20-day average. | -20.3% | 29% | 28 | -38.8% | |
| Strong-Trend Pullback Trend + timing In strongly trending stocks (ADX above 25), buy short-term dips (Stochastic below 30) and sell into overbought (above 80). | +75.5% | 75% | 28 | -22.3% |
Overview
Ulta Beauty is the largest U.S. beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. Since 1990, the Company has brought together all things beauty, all in one place with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty’s own private label. Ulta Beauty also offers a full-service salon in every store featuring hair, skin, brow, and make-up services. Ulta Beauty operates retail stores across 50 states and also distributes its products through its website, which includes a collection of tips, tutorials and social content.
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