Stock & Company Details
General Mills, Inc. $GIS
Price:
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535M
$17B
52 Week High:
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10 Day Average Volume:
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-182.27
50 Day Moving Average:
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52 Week Low:
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30 Day Average Volume:
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30 Day Change:
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3 Month Change:
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Consumer Non-Durables
GIS technical indicators
Latest General Mills, Inc. (GIS) indicator readings as of 2026-10-09.
GIS's 14-day RSI is 34.5, in neutral territory. At $32.29 it is trading 16.0% below its 200-day moving average of $38.43, and below its 50-day average of $36.71. Price sits in the middle of its Bollinger Bands ($30.27 to $37.90). ADX reads 44.0, indicating a trending market.
GIS backtested strategy results
How 4 rule-based strategies performed on General Mills, Inc. (GIS) over recent history, last backtested 2026-09-03. Select a strategy to plot its trades on the chart above. Past performance does not predict future results.
| Strategy | Equity curve | Return | Win rate | Trades | Max drawdown |
|---|---|---|---|---|---|
| Oversold Bounce Mean reversion Buy when RSI falls below 30 (oversold), sell when it climbs above 70 (overbought). | -34.9% | 42% | 12 | -49.4% | |
| Momentum Crossover Momentum Buy when MACD turns positive (crosses above zero) and RSI confirms momentum above 50; sell when MACD falls back below zero. | -9.1% | 32% | 25 | -28.5% | |
| Volatility Breakout Volatility Buy when price closes above the upper Bollinger Band, sell on reversion to the 20-day average. | -28.8% | 25% | 24 | -32.2% | |
| Strong-Trend Pullback Trend + timing In strongly trending stocks (ADX above 25), buy short-term dips (Stochastic below 30) and sell into overbought (above 80). | +6.4% | 74% | 19 | -24.8% |
Overview
General Mills is a leading global food company whose purpose is to make food the world loves. Its brands include Cheerios, Annie's, Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki, BLUE and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2020 net sales of U.S. $17.6 billion. In addition, General Mills' share of non-consolidated joint venture net sales totaled U.S. $1.0 billion.
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