Stock & Company Details
e.l.f. Beauty Inc $ELF
Price:
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59M
$6.3B
52 Week High:
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10 Day Average Volume:
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107.74
50 Day Moving Average:
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52 Week Low:
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30 Day Average Volume:
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30 Day Change:
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3 Month Change:
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Consumer Non-Durables
ELF technical indicators
Latest e.l.f. Beauty Inc (ELF) indicator readings as of 2026-10-09.
ELF's 14-day RSI is 66.6, in neutral territory. At $109.23 it is trading 38.4% above its 200-day moving average of $78.94, and above its 50-day average of $99.29. Price sits above the upper Bollinger Band ($92.53 to $109.09). ADX reads 25.5, indicating a trending market.
ELF backtested strategy results
How 4 rule-based strategies performed on e.l.f. Beauty Inc (ELF) over recent history, last backtested 2026-09-06. Select a strategy to plot its trades on the chart above. Past performance does not predict future results.
| Strategy | Equity curve | Return | Win rate | Trades | Max drawdown |
|---|---|---|---|---|---|
| Oversold Bounce Mean reversion Buy when RSI falls below 30 (oversold), sell when it climbs above 70 (overbought). | -39.0% | 23% | 13 | -59.1% | |
| Momentum Crossover Momentum Buy when MACD turns positive (crosses above zero) and RSI confirms momentum above 50; sell when MACD falls back below zero. | +194.3% | 42% | 26 | -29.0% | |
| Volatility Breakout Volatility Buy when price closes above the upper Bollinger Band, sell on reversion to the 20-day average. | +200.4% | 60% | 25 | -18.6% | |
| Strong-Trend Pullback Trend + timing In strongly trending stocks (ADX above 25), buy short-term dips (Stochastic below 30) and sell into overbought (above 80). | +84.4% | 64% | 28 | -41.5% |
Overview
e.l.f. Beauty stands with every eye, lip, face and paw. This deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of its namesake e.l.f. Cosmetics brand since 2004. With the addition of pioneering clean-beauty brand W3LL PEOPLE and launch of the lifestyle beauty brand Keys Soulcare created with Alicia Keys, the Company continues to strategically expand its portfolio with brands that support its purpose and values. The family of Company's brands is available online, and across leading beauty, mass-market, and clean beauty specialty retailers.
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