Stock & Company Details
Estee Lauder Cos., Inc. $EL
Price:
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248M
$34B
52 Week High:
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10 Day Average Volume:
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-135.40
50 Day Moving Average:
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52 Week Low:
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30 Day Average Volume:
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30 Day Change:
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3 Month Change:
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Consumer Non-Durables
EL technical indicators
Latest Estee Lauder Cos., Inc. (EL) indicator readings as of 2026-10-08.
EL's 14-day RSI is 48.6, in neutral territory. ADX reads 16.5, indicating a range-bound market rather than a trend. MACD (12, 26, 9) is -0.70, below the zero line.
EL backtested strategy results
How 4 rule-based strategies performed on Estee Lauder Cos., Inc. (EL) over recent history, last backtested 2026-10-10. Select a strategy to plot its trades on the chart above. Past performance does not predict future results.
| Strategy | Equity curve | Return | Win rate | Trades | Max drawdown |
|---|---|---|---|---|---|
| Oversold Bounce Mean reversion Buy when RSI falls below 30 (oversold), sell when it climbs above 70 (overbought). | -56.6% | 25% | 16 | -76.8% | |
| Momentum Crossover Momentum Buy when MACD turns positive (crosses above zero) and RSI confirms momentum above 50; sell when MACD falls back below zero. | -48.5% | 26% | 23 | -64.6% | |
| Volatility Breakout Volatility Buy when price closes above the upper Bollinger Band, sell on reversion to the 20-day average. | -45.3% | 27% | 30 | -45.4% | |
| Strong-Trend Pullback Trend + timing In strongly trending stocks (ADX above 25), buy short-term dips (Stochastic below 30) and sell into overbought (above 80). | +0.2% | 60% | 25 | -39.7% |
Overview
The Estée Lauder Companies Inc. is one of the world's leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. As the global leader in prestige beauty, Estée Lauder touches over half a billion consumers a year. The Company's products are sold in over 150 countries and territories under the following brand names: AERIN, Aramis, Aveda, BECCA, Bobbi Brown, Bumble and bumble, By Kilian, Clinique, Darphin, Donna Karan, DKNY, Dr. Jart+, Editions de Parfums Frédéric Malle, Ermenegildo Zegna, Estée Lauder, GLAMGLOW, Jo Malone London, Kiton, La Mer, Lab Series, Le Labo, M•A•C, Michael Kors, Origins, Prescriptives, RODIN olio lusso, Smashbox, Tom Ford, Tommy Hilfiger and Too Faced.
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