Stock & Company Details
Dollar General Corp. $DG
Price:
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221M
$27B
52 Week High:
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10 Day Average Volume:
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17.57
50 Day Moving Average:
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52 Week Low:
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30 Day Average Volume:
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30 Day Change:
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3 Month Change:
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Retail Trade
DG technical indicators
Latest Dollar General Corp. (DG) indicator readings as of 2026-10-09.
DG's 14-day RSI is 57.8, in neutral territory. At $127.23 it is trading 0.6% above its 200-day moving average of $126.52, and above its 50-day average of $124.16. Price sits near the upper Bollinger Band ($117.65 to $128.09). ADX reads 10.4, indicating a range-bound market rather than a trend.
DG backtested strategy results
How 4 rule-based strategies performed on Dollar General Corp. (DG) over recent history, last backtested 2026-10-10. Select a strategy to plot its trades on the chart above. Past performance does not predict future results.
| Strategy | Equity curve | Return | Win rate | Trades | Max drawdown |
|---|---|---|---|---|---|
| Oversold Bounce Mean reversion Buy when RSI falls below 30 (oversold), sell when it climbs above 70 (overbought). | +18.2% | 46% | 13 | -37.2% | |
| Momentum Crossover Momentum Buy when MACD turns positive (crosses above zero) and RSI confirms momentum above 50; sell when MACD falls back below zero. | +40.0% | 45% | 20 | -42.4% | |
| Volatility Breakout Volatility Buy when price closes above the upper Bollinger Band, sell on reversion to the 20-day average. | +9.1% | 36% | 28 | -40.5% | |
| Strong-Trend Pullback Trend + timing In strongly trending stocks (ADX above 25), buy short-term dips (Stochastic below 30) and sell into overbought (above 80). | -24.1% | 48% | 25 | -38.4% |
Overview
With over 19,000 locations, Dollar General's banner is nearly ubiquitous across the rural United States. Dollar General serves as a convenient shopping destination for fill-in store trips, with its value proposition most relevant to consumers in small communities with a dearth of shopping options. The retailer operates a frugal store of about 7,500 square feet and primarily offers an assortment of branded and private-label consumable items (80% of net sales) such as paper and cleaning products, packaged and perishable food, tobacco, and health and beauty items at low prices. Dollar General also offers a limited assortment of seasonal merchandise, home products, and apparel. The firm sells most items at a price point of $10 or lower.
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